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you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/24098404-4762-4dd7-83fb-2e4a4efb1b7e/Logged_Connection_swipe_v2_left.gif Fabriq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/d7d2afe8-8ae2-4c08-959c-e683b9054164/Test_gif_1.gif Fabriq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/4f1fbe4c-9d7b-4c82-8e23-eb12d27790a9/Comp_5.gif Fabriq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/a8e0b328-01f8-4c9c-8a50-1a2e265d4fa8/2.gif Fabriq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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Peek to the Future | Full Rebrand https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/e81e8935-d35e-436b-baa5-3cf7058d9b10/Workout+Summary+Screen.jpg MySwimPro - Make it stand out Prior to the update, the workout summary screen was all over the place. I organized the screen, simplified the design, and fixed the hierarchy, making it easier for the member to understand what information is provided and quickly find what they needed. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/cea0366c-8b6b-4eb8-9a08-d5a8a7f93f55/Workout+Screen.jpg MySwimPro - Make it stand out Our workouts are personalized to each member by best times. Depending on the effort level, goals and interval times change. Knowing the goal time is crucial to hitting a personal best time. I re-organized information for quicker and easier understanding as well as removed the set bars so users can see all the goals they should be hitting. Enlarged content to allow members to better educate themselves. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514045070-NQL9A0PRC5VQL6GIWXF3/Screenshot+2024-11-01+at+8.19.34%E2%80%AFPM.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514041530-TJ9B98X843YL7JMGZW8Y/Brand+Colors+-+Color+Palette.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514046333-5ICME0JLD14UXD4UKWQS/Brand+Elements+-+Background.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514046573-CYYZ29WPIOBDZCZQXNUL/Brand+Elements+-+Icons.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514052818-639P20KWIFYYVIDPF3CI/Brand+Elements+-+Patterns.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514050202-679CEDXHSJ6GEDPLT7B1/Brand+Elements.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514052495-KD2EV32KYBPTJDIWJWGB/Brand+Fonts+-+Typeface+Weight.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/151b21cb-5bd7-499d-89cf-a7525050975b/Fitness+-+Speed+2.gif MySwimPro - Make it stand out We call this screen the transformation screen. After members go through onboarding using their times they’ve imputed we show them how much faster they could be using our app. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1734110602735-B4IAQCALPATY6O9TP1C1/msp-designSystem.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514269106-MNIEY3SM5QHE5XFFGY3R/Screenshot+2024-11-01+at+8.21.47%E2%80%AFPM.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514270700-XRDILYIEVOWLGG2YS33F/Screenshot+2024-11-01+at+8.22.03%E2%80%AFPM.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514273996-D68YHU8MNOP6GTCY6UVP/Screenshot+2024-11-01+at+8.22.21%E2%80%AFPM.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514279277-XCSJ5AXD67A6VY09O7X5/Screenshot+2024-11-01+at+8.22.43%E2%80%AFPM.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1730514279422-D4NVNBB7YVTHGV3EH39P/Screenshot+2024-11-01+at+8.22.31%E2%80%AFPM.png MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/9eb17ed4-044a-4c9a-a7fc-c316c113db9c/Apple+Watch.jpg MySwimPro - Make it stand out Apple Watch Experience https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/d05bd7bf-634d-4c0b-97a5-d7a03144bbc1/Coach+Screen.jpg MySwimPro - Make it stand out Making the most important part of the screen larger to draw members’ eyes there first. Replaced all of the stock photography with our own in-house content. Combined screens in the navigation and de-emphasized unpaid features. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/177b31ff-fce1-4669-b3c9-bef02e565a58/Swim-gauge_animation.gif MySwimPro - Make it stand out I use animation to better explain to the engineering team how a screen should animate. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1650479674409-SJIPN5217Y4K0HVRXI8E/Current+Branding.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1650479677888-6H55YQJASEFWJWQ4RYMW/Brand+Overview.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1650479677366-Y55LZ1YL7U32HTM7KCK3/app.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1650479681972-98VD1M81ZDFF2181WE9N/Website.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1650479684382-O7M9PUDOP4YQUY0T33NP/Youtube.jpg MySwimPro https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/08e86cad-b1d5-479d-8174-1bca65b7ac03/2025.jpg MySwimPro - Make it stand out Designs for Web, iOS, Android and Smartwatches https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/d8b72b28-9c47-45a7-a08f-1bfa611a850b/iOS+App.jpg MySwimPro - Make it stand out iOS Mobile Experience https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/67f22c7f-30a0-48b0-aa87-a39839871178/Onboarding+-+PTI.2023-01-04+10_04_14.2023-01-04+10_20_00.gif MySwimPro - Make it stand out Simple animation to get members excited about the personalized plan we’re building using the information they gave us in onboarding. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/93183b5e-0b28-4c45-a8e9-07412469e526/Edit+Set+Screen.jpg MySwimPro - Make it stand out I approached this screen as if a coach was talking to the user. The way a coach would describe a set is: “For our main set we are going to do 4x50s kick on 1:40. This is a moderate effort level. You can either kick with a board or kick on your back. Any questions?” If a member were to join a team, they would not be lost when a coach would describe a set. In the previous design, many things were hidden behind other screens. In the new design, all the information is brought forward, making it easy to see what capabilities ‘Building a Set’ has to offer. http://www.gisellaciancidesign.com/myswimpro-pricing-page daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/a5f5b0e4-5b27-41de-816b-6da7176a81b3/Frame+1661.png MySwimPro - Pricing Page http://www.gisellaciancidesign.com/home-2 daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/aacb55cc-340f-402e-beb9-d50a072c1971/2.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/e23aad2f-b228-4fe9-949f-9e67d2223083/Group+2493.png Home MySwimPro - Growth Enhancing the lives of swimmers worldwide, one thoughtful detail at a time. Often, the most impactful growth experiments come from subtle, detail-oriented changes—like locking the screen. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/97df4aa8-0759-43a6-88bf-91e52b0ba23f/Frame+24961.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/7d0be9ad-87d5-4e6d-8668-3da4827c3200/Group+2496.jpg Home MySwimPro - Designing for Impact While designing AI Swim Coach, I noticed a friction point that could impact user motivation. My proposed fix didn’t make the initial release, so I found another way to bring it to life—what happened next proved just how powerful holistic design can be. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/2403cbfd-cf45-498d-a6f2-c37045e4c968/personaliztation.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/81c07f04-1b58-4fd2-8303-e16bba3a62ee/Frame+2295.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/f064934b-3a49-40ba-924f-b20b056c43e2/Cover2.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/879ce401-de26-4308-b48d-70287a3b87bc/Frame+2496.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/3460aa82-3a9b-4a84-9bea-75128839f482/Group+2483.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/9fab38ff-b6e0-45ef-b459-65a2867bb80e/Group+2484.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.gisellaciancidesign.com/about-me daily 0.75 2025-01-22 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/b0a92ada-6b1c-44fb-adfd-e75b114513c5/Screenshot%2B2023-01-29%2Bat%2B8.58.23%2BPM.png About https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1b3866de-fa3f-4f73-88b3-eb8fb656f63d/Group+2484.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/9e8eb4f9-624f-456f-af54-f7813608f01a/Group+2481.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.gisellaciancidesign.com/msp-growth daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/fbb24e00-00c4-4210-8b8b-88c6b3ec1f0c/2024-+First+Workout.jpg MSP - Growth https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/3fb1f036-0f7e-46f5-b019-3d1c06641d12/product+discovery+process.jpg MSP - Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.gisellaciancidesign.com/myswimpro-animation daily 0.75 2024-12-13 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/67f22c7f-30a0-48b0-aa87-a39839871178/Onboarding+-+PTI.2023-01-04+10_04_14.2023-01-04+10_20_00.gif MySwimPro Animation - Make it stand out Simple animation to get members excited about the personalized plan we’re building using the information they gave us in onboarding. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/177b31ff-fce1-4669-b3c9-bef02e565a58/Swim-gauge_animation.gif MySwimPro Animation - Make it stand out I use animation to better explain to the engineering team how a screen should animate. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/151b21cb-5bd7-499d-89cf-a7525050975b/Fitness+-+Speed+2.gif MySwimPro Animation - Make it stand out We call this screen the transformation screen. After members go through onboarding using their times they’ve imputed we show them how much faster they could be using our app. http://www.gisellaciancidesign.com/msp-growth-2 daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/79ca20da-d5b4-4895-8523-566d65105517/Frame+2499.png MSP - Growth 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/238651b9-04c8-4b5f-afa7-fb4537ae173f/Final.jpg MSP - Growth 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/459b3018-24e5-4b63-8c2f-13113dd3787e/Screenshot+2025-02-07+at+11.24.24%E2%80%AFAM.png MSP - Growth 2 - Make it stand out No all parts of the feature design gets built in the time that I would prefer. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/234a0823-d3dd-46c3-9a9a-3dfeda0f0669/Before-after.jpg MSP - Growth 2 http://www.gisellaciancidesign.com/home-supply daily 1.0 2025-05-19 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/67a608d4-259f-413f-8ccd-bdf822827903/pills2.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/b8710f98-3fc2-4499-b0e2-161f4a2279c1/pill3.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/739ad0b3-e851-446e-9fbc-52cb508e4f76/Frame+2759.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/72b987bb-596d-410d-90ec-a2427e2da137/Frame+2766.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/f4f91018-cf97-47d5-8952-a0c72f4f2b3e/Frame+2748.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/4de5af54-bc76-4a76-aff3-269dc7f62712/pills1.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747428133144-T4B5NNS2WTAEPA4002ZH/Pool+Swim+Animation.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747433555349-CWK5I0W755SG7S55C6S8/Timeline+1.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054572175-DKV9S60SFI330TT1UTHP/3.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054576399-TRR4AZVV3JQ029SPLUZ0/4.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747431370657-UP4HEG545N6JV8DJLLNV/Coaches+Feedback.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054580821-7QSCSNUK0JGYA9R58UQA/6.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054581597-PYVOC8TCZGK8QH21QDAI/7.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054328003-8HJRUGD27GL60PTIFJ1Y/8.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054325327-RQM694CWAFT45PEUPDV0/10.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054868349-6WYK5AE81HWDLQGHRIJW/Comp+3.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1746054899439-568ASOW9RYH9K9W8FW4N/MatchesMode_BrowseMode-Both_v02%2B3.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747415762905-9WDJZ468EMYPVYP4B445/14.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747690316092-EZF5ETHJQ3DY4P7E11OX/gold-swimguage.gif Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1754324312408-3W1Q8YUSI0PYJ5L2WZLP/16.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1754324313786-F87FBDOPLMCZRNEBJOTG/17.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1754324312309-0B5CU079DOEKU6FEZ3HV/15.png Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/b143b921-f18e-4f01-9950-752f86471ab0/Frame+2719.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/c135a07d-8ff2-4566-9fbb-18cb91315613/Group+2508.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/55f1cb5c-b343-4f80-9cbf-17db23e37d9d/Screenshot%2B2023-01-29%2Bat%2B8.58.23%2BPM.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/316e915e-1098-4f5e-ac7c-9fec7db2643f/msp-logo.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/9c204368-8cad-4d16-b763-37ff7aeb11cf/Frame+2745.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/317d8f5b-7e26-40bc-9557-47e4c13bf040/Frame+2766.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/9b5ea3f2-e211-4236-8405-df258553f5f7/6626bfd19f62bf4e21b76d3f_Download+MySwimPro+on+the+Google+Play+Store1-p-500.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747416754345-OOQ0PQFF5WDUJGUWMPU1/recommendation+-+1.jpg Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747416754585-A3NT3QQY7J2WXKEONGYO/recommendation+-+2.jpg Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747416760350-QDFEDLRRVGOZZEDV8TU7/recommendation+-+3.jpg Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/1747416759978-LWBHDOEHMBGH0HL4YW7B/recommendation+-+4.jpg Home 2 https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/7718667d-fb52-440e-a498-94f2680a4d99/download-on-the-app-store.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/6b61de6d-abdc-4c3f-b78f-c1cb451fbaa4/feedbackcard.gif Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53d02727e4b0f44d69dccd05/a57e9c06-8bdf-4b87-9de0-d3f5df94eb7a/Platforms+Icon.png Home 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.gisellaciancidesign.com/read-me daily 0.75 2025-05-09