Fabriq
Relationship Tracker App | Product Designer
Pivoting
MeetMindful decided we want to solve the problem of loneliness. We spent months researching and planning. Originally we thought creating events and hosting events would be the answer, but after learning about Robert Dunbar’s theory that a person can truly nurture and maintain only a limited amount of relationships we were intrigued and began exploring the concept. We held CTF workshops to come up with the best ideas as well as a list of features we wanted to create. From there I spent time creating the user flow and iterations of wireframes that we quickly tested on potential users. Our goal was to see what was working, what failed, and on what we should focus. Along the way, we figured out the best direction for both our users and our business model. Working at a small startup means wearing a variety of hats. Below are a few:
Designed Fabriq’s mobile app from concept to launch.
Helped create and test the branding for Fabriq.
Built out the UI kit and design system creating a high fidelity design that was fast, smooth, and consistent throughout the entire product.
Collaborated with our lead engineer to create a UI Kit in-app to allow fast UI implementation by the engineering team.
Created social assets for all social media platforms.
Created marketing assets for emails including; images, videos, and animated gifs.
Designed paid animation video ads for Instagram.
Built an extensive competitive analysis of UI and UX flows with a focus on events, communities, and health tracking apps that are still used as inspiration.
Participated in user interviews.
Participated in CFT workshops that generated big ideas for new flows, updated existing features, and added new in-app features.
Provided assets for the homepage including; illustrations, animations, icons, and an animated promotional video of app features.
Partnered with the Creative Director, Engineering team, Co-Founder, and COO to oversee the user experience and execute designs from conception to launch.
Design System
Building a brand from scratch meant that I had to create a UI Kit that was organized, easy to follow, and able to grow and change as we continue to build the app and create new features.
Weekly Connection Email Breakdown
Animations for Better Understanding How it Works
Animations for Web and Email
Lotties
Illustration
