Hi, I’m Gisella!
I help companies build products people love
Designing for startups—whether launching a new concept or refining a feature—is challenging. Designing for B2C is even more difficult: customers let you know immediately if they love the product or not. That kind of feedback loop means wearing many hats, moving fast, and learning to adapt quickly. Over time, resilience is built, and instincts are sharpened. Creating great products requires more than just visual design—it takes strong product thinking, a growth mindset, and a deep understanding of the customer.
PLATFROMS
Web, Desktop, iOS, Android, Apple watch and Garmin
DESIGN TOOLS
Figma, Rive, Adobe Creative Cloud, Dovetail
RECENT WORKS
MySwimPro
Company Overview
MySwimPro is the #1 fitness app for swimmers in the world!
Through AI-driven personalized training plans, guided workouts, technique videos, and in-depth analytics, MySwimPro delivers a smarter way to train.
As the sole product designer at MySwimPro, I had to think creatively, make tough calls, and continuously refine every detail.
TEST SETS
MySwimPro's top priority is driving revenue—because we can't help swimmers if we're drowning ourselves. Whether through strategic growth hacks or enhancing features that accelerate members to their "aha" moment, every design decision should contribute to both user success and business sustainability.
Impact: 42% KPI increase | 10.2% revenue increase | 10% Increase in First Swim is Test Set
AI Swim Coach
Through customer discovery calls and user interviews, we learned that MySwimPro members wanted the experience of having a coach on deck with them. With a small team and a global user base, it became clear that AI was the most scalable solution for personalized coaching. Over three quarters, we transformed MySwimPro into an AI-driven coaching experience—delivering tailored training plans, customized workouts, and real-time feedback to meet the demand for 24/7 support that human coaches couldn't offer across time zones.
Impact: 2.7% KPI - Guided Workout increase for current members
MySwimPro Design System
MySwimPro had two distinctly different identities—the mobile app and a large social presence—which caused a disconnect among the user base. On the product side, teams were rebuilding components and the UI felt outdated. I partnered with engineering, marketing, and product to unify the brand, launch the first design system and UI kit, and elevate design consistency across the app and marketing channels.
Impact: These efforts contributed to a 93% engineering predictability rate, 7-day cycle times, and improved deployment and recovery metrics. Building reusable compements matters.
A FEW THINGS I’VE LEARNED ALONG THE WAY.
Spend time with your members on a weekly basis. If you don’t you could end up building a feature your members might not want.
Stay hyper focused on the opportunity you're creating. Setting S.M.A.R.T. goals that help grow the product is a great way not to lose sight of what you’re trying to build.
Learn to be okay with being uncomfortable.
Everyone will give feedback on what you design. It’s not a reflection of who you are.
Kind WORDS
See More Works
MySwimPro - Growth
Enhancing the lives of swimmers worldwide, one thoughtful detail at a time. Often, the most impactful growth experiments come from subtle, detail-oriented changes—like locking the screen.
MySwimPro - Designing for Impact
While designing AI Swim Coach, I noticed a friction point that could impact user motivation. My proposed fix didn’t make the initial release, so I found another way to bring it to life—what happened next proved just how powerful holistic design can be.